My first reaction and thoughts on this campaign was that it was genius! Just the whole concept of this shoot is something that needs to be talked about more in todays society, but it is also something that people are taking part in, in a form of self expression. Log onto any social media site and you’re bound to see todays generation breaking gender rolls from wearing make-up, the type of fashion the wear, and the jobs they wish to pursue. I’m just thankful that high fashion brands are jumping onboard on this new wave of men and women doing whatever they want with their bodies because gender rolls should never have happening in the first place, and it’s amazing to finally see this starting to break and not become such a big deal anymore. Another gender roll breaking campaign that has recently dropped is Jaden Smith for Louis Vuitton where he is modelling beside other female models but wearing their ‘womens' range of clothing.
The composition of this picture is very cropped so it just shows the models neck and face, again to draw attention to what they’re actually selling which is Tom Fords new range of lipsticks but also to get across the concept and keeping the image cropped almost makes you look at what is actually happening and how it’s perfectly normal for men to buy and wear beauty products. I think what else gets me even more interested in this image is the overall mood of the image. It’s kept very dark, defined and sexy which, again reenforces the idea of men wearing make-up can be seen as sexy.
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