Revlon was founded in the mid of the Great Depression, 1931, by Charles Revson and his brother Joseph along with a chemist, Charles Lachman, who added the "L" in the Revlon name. Starting with a single product, a new type of nail polish. Using pigments instead of dyes, Revlon developed new shades of opaque nail polish. In 1937, Revlon then started selling their products in department stores and drug stores. By 1940, Revlon created an entire manicure line, and added lipstick to the collection. Revlon also created the idea of seasons for their products, by bringing out new colours and products each season to made the buyer think that they needed to renew their makeup every 6 months or to keep up with beauty and fashion trends and the seasons. Revlon promoted the idea of collecting colours and how make-up could be used as an accessory.
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