Evelyn Lauder, an executive at Estée Lauder and member of the Lauder family, created the Clinique brand name and developed its line of products. Clinique has a medical look about the whole brand, to achieve this they use very minimal colours and minimal advertisements. Lauder was also the first person to wear the trademark white lab coat, now worn by Clinique Consultants worldwide, which also helps keep the medical view to their products alive. Clinique also claim to be fragrance free and hypoallergenic, which in fact is just made up terms to sell their products better as the term “fragrance free” just means they’ve used more chemicals in order to make the products seem fragrance free. It has now been said that the makeup and beauty industry can no longer make scientific claims like this as it falls under false advertisement.
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