Dove has been one of the big beauty brands to take a different approach to advertising, which created the Real Beauty Campaign. The adverts showcase photos of regular women (in place of professional models). The ads invited passers-by to vote on whether a particular model was, for example, "Fat or Fab" or "Wrinkled or Wonderful", with the results of the votes updated and displayed on the billboard itself. Other ads also involved women of all different shapes, sizes, ethnicities etc in order to make the “everyday women” to see that womens beauty can come in different forms and questioning beauty standards. 
Tuesday 23 February 2016
How To Identify a Beauty Brand? "Real Beauty"
Dove has been one of the big beauty brands to take a different approach to advertising, which created the Real Beauty Campaign. The adverts showcase photos of regular women (in place of professional models). The ads invited passers-by to vote on whether a particular model was, for example, "Fat or Fab" or "Wrinkled or Wonderful", with the results of the votes updated and displayed on the billboard itself. Other ads also involved women of all different shapes, sizes, ethnicities etc in order to make the “everyday women” to see that womens beauty can come in different forms and questioning beauty standards. 
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