Word Editorial Face Chart #1

   For my first face chart, I wanted to put a twist on make-up that has been caught in the rain and replace it with my aqua or super colour from Kryolan. Have you ever been caught in the rain whilst wearing a full face of make-up? If so, you know how your face make-up can react to water and how it either breaks up, smudges and drips on the face which as my work involves rain I liked this whole concept of having a different view on rain. But instead of doing a full on, dramatic make-up then drenching the face I thought I'd put a spin on things and drip the aqua colour across the face and body.

Word Inspired Hair Chart: #3 - Final

   For my third and final design, I put a slight twist on my first design of having a sleek wet look hair design but having strands of wet hair flowing over my models face to create the illusion that they have been rained on. I'm currently still trying to figure out how I'd like this design to look, in terms of how wet I want the hair and how much hair I want over the face, but I think once I figure out my final make-up design it will fall into place of how I'd like this design to look on my model. Out of all three designs this is my favourite one, purely because I like how different it is for an editorial. For this shoot/design in general I want to capture a more natural/organic effect to my images, as if the elements had really taken it's turn on the hair and has moved it in places without making the hair look to purposely placed.
   To achieve this look would be the exact same as my sleek wet look but a lot messier and move strands of my models hair in a natural way over the face and using sea salt sprays, wet look gel and wetting the hair itself. Also by using these different products I can manipulate the hair and make it look a lot messier and windswept.

Word Inspired Hair Chart: #2

   For my second hair chart I decided to still keep with the messy look but was inspired by one of the Dior adverts with Daphne Groeneveld for Dior addict advert, and also one of the beauty advert images I reviewed earlier on in my sketch blog. Although this design doesn't really fit with my chosen word, I still thought it would add a nice effect to my final images, and I'm currently unsure on how I would like my final make-up design to look like so I thought having a simply pretty, messy bun would suit a lot of designs that I could possibly come up with.
   To achieve this look, I would add texture to my models hair by using sea salt sprays and texturising hair sprays or gels to get a worn in effect to my design. For this design I'd like it to look like you've slept in a messy bun and your hair is a little disheveled and untidy compared to when you first put it up.

Word Inspired Hair Chart: #1

   For my editorial I wanted to have a more rough, textured look to my photos to fit my word perfectly. My first design I decided to go for the classic wet look, but put a slight twist on it by making it slightly rough and messy compared to making it super sleek and perfect looking, my aim was to make it look like someone had been caught in the rain and pushed their hair back from their face.
   To achieve this, I would start off by wetting the hair and pushing it into place then using various products such as wet look gels to make sure the hair stays in its desired place and also making it appear more wet and prolonging the wet look. I do really like this style, however I do have other ideas in mind that I think would make my editorial images look a lot pulled together and overall more interesting than if I used this design.

Dior & I

   'Dior and I" is a workplace film, a documentary that follows the workers and Simons himself preparing and viewing his process of preparing Simons first Haute Couture show. The “I” referred to in “Dior and I” does not refer to the new Dior designer Raf Simons, but to Christian Dior himself. In his 1956 memoir “Christian Dior & I,” quoted in voice-over throughout the documentary, the fashion icon reflects on his divided self. “There are two Christian Diors,” he writes. “Christian Dior, the man in the public eye, and Christian Dior, private individual.” 

   The documentary offers a behind-the-scenes look at the workings of a fashion house. It also focuses on the difficulties of the creative process, and the adjustments that must be made when a new successor has taken over a fashion house. For Simons, it’s a life of stress of trying to be creative with a brand, while deadlines approach quickly. Simons describes fashion as a mix between the present and the past, and in Simons Dior designs he wants to take Dior’s “gigantic and sublime” history and blend it with the modern era. Simons also can be a rather demanding as he has big ideas, for example turning the tie-dyed-like paintings of New York artist Sterling Ruby into prints on silk, one of many demands that test his staff’s resources and patience. And when he rents out a palatial Paris townhouse for the show, layering every wall with flowers, his dream of re-creating a mini-Versailles comes true.

   The final show and collection is a success, the clothes are magical, the elite crowd, including Marion Cotillard, Jennifer Lawrence, and Sharon Stone, is luminous. And you also witness Simons himself weep with relief and success. The workers from the atelier, meanwhile, look on at their work whilst huddle in the background in their characterless clothes. Dresses that will go for $350,000 or more to wealthy buyers.

Dior Story Board

   When researching into Dior as a brand, I first started to look at it's history and what launched the brand itself. I know when I personally think of Dior I think of elegance, femininity and a slight sex appeal so when it came to think of ways I could link my chosen word "petrichor" to my brand shoot I was stuck with what I could come up with. However, after researching into how the brand presents itself in advertisements I become inspired by showing my word though styling. Although my ideas for this shoot also include work done to the face and hair, I think I could pull off my ideas I have in mind for this shoot and have it looking very Dior.

  

Christian Diors original work. Showing his designs that broke us out of the masculinity from the war and started the "New Look". 

The last two slides show Diors successors after he passed away, I showed old and new designs and how they've all taken their own creative spin on Diors old classics.

Looking at how Dior advertised cosmetics early on.

Recent advertisements from Dior, still sticking with the same old themes they had originally.  

Thought about styling ideas for my shoot. Using umbrellas or big, oversized hats to show shelter from rain.

Lastly, looking at some inspiration for make-up for shoot. Flowers stuck on the face to show smell or went/damp hair draped across the face mixed with an umbrella or hat.

Chosen Brand: Dior

   Founded in 1946 by the designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewellery, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognised haute-couture.

   On 12 February 1947, Dior launched his first fashion collection for Spring–Summer 1947. The show of "90 models of his first collection on six mannequins" was presented in the salons of the company's headquarters. The two lines were named "Corolle" and “Huit", however, the new collection went down in fashion history as the "New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow exclaimed; "It's such a New Look!" The silhouette was characterised by a small, nipped-in waist and a full skirt falling below mid-calf length, which emphasised the bust and hips, as epitomised by the 'Bar' suit from the first collection. At a time of post-war fabric restrictions, Dior used up to twenty yards of extravagant fabrics for his creations. The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers all the way into the 1950s, and Dior gained a number of important clients from Hollywood, and the European aristocracy. As a result, Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its excellence. The New Look was introduced in western Europe as a refreshing cure to the austerity of wartime and de-feminizing uniforms, and was embraced by stylish women such as Princess Margaret in the UK.

   The designer’s instructions to the perfumers creating Miss Dior was simple; “Create a fragrance that is like love.” But, the perfume went unnamed until the elegant Mitzah Bricard saw Dior’s sister Catherine enter the Dior Couture boutique and said; “Look, there is Miss Dior”.

Dior then went to say; “Miss Dior! That is my perfume!” And that’s how the perfume millions of women still use today was named. More than one litre of pure fragrance was sprinkled every week in Dior’s first boutique when it opened in February 1947. 

“What I remember the most about the women who were part of my childhood was their perfume – perfume lasts much more than the moment.” said Christian Dior in his 1951 biography Je Suis Couturier. Dior then went on to explain that “perfume is an indispensable accessory, a final touch in my dresses.”