Word Inspired Final Images

   Here are my final images from my word inspired shoot. When shooting these images, I kind of went a bit off track and didn't technically stick with my original face charts, but more took them with a grain of salt and did something completely different than what I had set out for. I started by doing a very fresh, 'natural' make-up by perfecting the face and bringing out features of the face, such as my models eyes, bone structure, brows and lips buy simply making these features brighter and more intense, however when it came to stick the flowers on my models face, I decided against it and went with wet hair placed roughly over the face. I went against my face charts, due to I thought by having a fresh faced model and having a contrast on the face such as the wet rugged hair would really represent my word well, considering petrichor means; "the fresh smell after rain" I thought having a natural and fresh looking model would be a nice twist on incorporating smell into a shoot. And as for having the wet hair across the face, it represents the rain and that it has just fallen as it is a lot more fresher. Overall, I am happy with my final decision with changing my final design as I felt like this idea really fits my word well compared to my over designs I had previously done. 

Lighting Charts: Brand

   For my brand image shoot, I wanted to use the original lighting that we was shown at the start of this sermester. I wanted to use this lighting purely because I felt like it really lit our practice pictures perfectly, which would really fit with my brand image. For these images I will also be using props, so I don't want them to be missed or disregarded within the images and I know due to using this lighting around the start of the sermester that everything will be lit perfectly and will just overall work with my images.

Lighting Charts: Word Inspired

   For my word inspired shoot I wanted to recreate a lighting effect that Dior has previously used in their Dior Addict adverts. Although this isn't my brand inspired shoot, I thought this particular lighting set up would work well with my inspired word images as my word means "fresh", and when I think of fresh I automatically think of bright, glowly effects which is what this lighting set up will create.
   To create my final lighting, I chose a white background and placed two soft boxes on either side of my model and had them facing the background. Doing this and having the lights between a median or high strength will make the white background a lot whiter, but also brighter and create a soft, glowly effect to the images. I also placed a soft box on a bomb light above where the camera is placed to light up my models face instead of the background like the other soft boxes.

Final Mood Board: Dior

   For my brand inspired mood board, I also took images from Pintrest and my previous mood boards that helped me understand the brand by looking at Dior's original sketches and designs and vintage adverts to get a feel for what the brand is about and how they like to present themselves. I also researched into recent adverts for further inspiration for my final shoot, not just for poses but lighting, composition and colour schemes. I also included features that I want to incorporate in my final images that bring in elements of my chosen word into my shoot, and chose images that I felt had a Dior inspired vibe to them but also how I thought about shooting using umbrellas in my final images.

Final Mood Board: Petrichor

   After collecting images on Pintrest and using them in my several mood boards for my presentation of my chosen word, I have finally made my final mood board to show my process of creating my editorial images and my overall understanding of my inspirational word. This mood board covers all areas of my word from my definition of the word to how my word is shown throughout fashion to typography. I have also included ideas for my editorial shoot such as the wet hair look and having items (aka flowers) stuck on my models face.

Brand Inspired Design Ideas: Oversized Hats

   For this design idea my inspiration stemmed from my first idea of using an umbrella to show rain and shelter, however after looking at a lot of Diors shoots and designs even from the very beginning of the brand Dior has been very fond of using hats in shoots and being almost an iconic clothing item to the brand. Like the umbrella idea, using an oversized hat was to symbolise shelter from rain. When thinking of how I could shoot this concept, I thought about having the oversized hat covering most of the models face and only showing from shoulders upwards. I could also style my brand inspired images with pearl necklaces to also show a link to my brand. In terms of how I'd set up these images, I would light up the background but also try and cause contrast on my models face and body to show facial features and also shoot in black and white, to almost create a classic Dior image.

Brand Inspired Design Ideas: Umbrellas

   When thinking about my brand inspired images I wasn't quite sure how I could show the inspiration though my word as for my brand it isn't known to have dramatic make-up on their adverts and editorial images, so I decided to look at how I could style my brand images to get my chosen word across to the viewer.
   My first idea was using umbrellas in my shoot as my word does involve the rain and without my model in rain/outside I wanted to have an accessory that is universal for rain. Another reasoning behind my idea of umbrellas is in a few Dior adverts umbrellas have been present on the shoot, for example Dior Addict perfume with Daphne Groeneveld and Karlie Kloss 2010 Haute Couture Vogue. My initial idea for this idea was to have the model in natural, dewy make-up and styled in simple high neck top or coat and them holding an umbrella above their head/in front and behind the model.